SWANSON HEALTH // OCTOBER '17 - CURRENT
Creative lead for the conception, development and execution of all digital directives including: web, email, paid, affiliate, social, Amazon and print, driving online sales of over 26k SKUs. Secondary objectives include: Aiding the Sr. Marketing Manager in the development of the newly founded creative department. These responsibilities include the evolvement of communication processes between channel heads and the creative department, the hiring and onboarding of contractors/new hires and the mentorship of our junior creatives.
Contract - Sr. Art Director
FCB // JULY '17 - OCTOBER '17
Brought on to lend digital design/UX support for the pharmaceutical campaigns, Eloctate (HemophIlia) and InVega Trinza (Schizophrenia).
Associate Creative Director
JACOBS + CLEVENGER // JUNE '16 - JULY ‘17
Developed and implemented creative solutions with the Chief Creative Officer in the rebrand and evolution of the agency. Secondary objectives were focused on supporting Creative Directors through strategic vision and execution of marketing materials, campaigns and multiple projects by making conceptual and stylistic decisions, creating layouts for user-centered experience design, digital design, photography, video production and print.
Contract - Sr. Art Director
SLACK + COMPANY // APRIL '16 - JUNE '16
Collaborated with the Creative Director and ACD in developing and implement digital and print solutions for various B2B campaigns for industrial companies such as Flowserve and NTN.
Creative Director/Marketing Manager
BOGA MENSWEAR // JUNE '15 - DECEMBER '16
Marketed the BOGA brand online by leading a team – focused on customer acquisition, retention and brand building efforts through the use of an online/brick and mortar store, brand ambassadorship program, focus groups, digital/social media campaigns, e-mail and working alongside the PR agency of record.
Sr. Digital Art Director
DIGITAL TARGET // MARCH '11 - JUNE '15
Lead creative design for direct response websites (desktop/mobile platforms), banner ads, e-mail templates and other online media assets for ASOTV clients such as Disney, Magic Jack, Snuggie, Tony Robbins, Rich Dad and Biggest Loser. Involved in all areas of development from custom interface design, online conversion tactics to overall feature functionality.
GROUP 7 // MARCH '09 - DECEMBER '10
Prettttty much the same thing I did at Mixdesign, but with more experience.
Sr. Art Director
MIXDESIGN // JUNE '02 - FEBRUARY '08
Combined creativity and instinct to translate marketing objectives into design strategies for on/offline pieces including corporate identity, traditional print collateral and digital. Directly involved in new business development and creative pitches.